Marketing Metrics Calculator

Track the performance of your marketing campaigns with key metrics that matter. From Customer Acquisition Cost (CAC) to Customer Lifetime Value (LTV) and Return on Ad Spend (ROAS), these numbers reveal whether your marketing spend is generating profitable returns.

Enter your campaign data to calculate the metrics that drive smarter marketing decisions and budget allocation.

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Understanding This Calculator

Essential Marketing Metrics

Customer Acquisition Cost (CAC)

  • CAC = Total Marketing Spend ÷ Number of New Customers Acquired
  • Tells you how much it costs to acquire one customer

Customer Lifetime Value (LTV)

  • LTV = Average Order Value × Purchase Frequency × Customer Lifespan
  • The total revenue a customer generates over their entire relationship with your business

LTV to CAC Ratio

  • LTV:CAC should ideally be 3:1 or higher
  • A ratio below 1:1 means you're spending more to acquire customers than they're worth

Return on Ad Spend (ROAS)

  • ROAS = Revenue from Ads ÷ Ad Spend
  • A ROAS of 4 means every $1 spent on ads generates $4 in revenue

Conversion Rate

  • Conversion Rate = (Conversions ÷ Total Visitors) × 100

How to Use

  • Enter your total marketing spend for the period.
  • Enter the number of new customers acquired.
  • Enter revenue generated from marketing campaigns.
  • Enter customer retention data for LTV calculation.
  • Click Calculate to see your marketing metrics dashboard.

Frequently Asked Questions

What is a good CAC for my business?

A good CAC varies by industry. SaaS companies typically see $200-$500 CAC, e-commerce ranges from $10-$50, and B2B services can be $500-$5,000+. The key metric is the LTV:CAC ratio — your LTV should be at least 3x your CAC.

What is considered a good ROAS?

A ROAS of 4:1 ($4 revenue per $1 spent) is generally considered good. Minimum viable ROAS varies by profit margins — low-margin businesses need higher ROAS (6:1+) while high-margin businesses can be profitable at 2:1.

How do I improve my conversion rate?

Common strategies include A/B testing landing pages, improving page load speed, simplifying checkout processes, using social proof (reviews, testimonials), creating compelling calls-to-action, and targeting more qualified traffic.

Why is LTV:CAC ratio important?

The LTV:CAC ratio tells you whether acquiring customers is profitable in the long run. A ratio of 3:1 means customers are worth 3x what it costs to acquire them. Below 1:1 means you're losing money on every customer.

What marketing channels typically have the lowest CAC?

Organic search (SEO), email marketing, and referral programs typically have the lowest CAC. Paid advertising (Google Ads, Facebook Ads) has higher CAC but offers faster results and better scalability.